Ban Hoe Seng First Sold Toyota Automobiles

Toyota's at Ban Hoe Seng showroom.(L to r) Yeoh Oon Hock, Angeline Chew (4th from left) and Chew Choon Kok (last) 

Ban Hoe Seng in the early days had been associated motorcycles. But in the early sixties they began dealing in automobiles beginning with Toyota. This was due to Loh Boon Siew who had acquired a car dealership.

Boon Siew had noticed the increase in car usage and wanted to start a car dealership. However as Honda was not making cars yet he acquired the Toyota agency.

Ban Hoe Seng already Boon Siew’s main dealer in Perak was given the opportunity to market the new Toyota.

 

(L to r) Chew Choon Kok and Yeoh Oon Hock (centre) posing with Toyota Crown

Yeoh Oon Hock with the Toyota 700 and Toyopet Tiara

In 1964 Ban Hoe Seng began dealing in Toyota automobiles. There were three Toyota models on display at the time the Toyota 700, Toyopet Tiara and Toyota Crown, the first Japanese brand of cars in the country.

(L to r) Toyopet Tiara and Toyota Crown.

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