1967: First Honda Automobile In Ban Hoe Seng Showroom

Honda N360

It wasn’t until 1967 when the first Honda automobile was displayed at Ban Hoe Seng’s showroom.

The dealership with Toyota lasted just four years. It was terminated when Honda began producing cars. 

Boon Siew who had earlier accepted the Toyota dealership was given the option to choose and accepted Honda.  

Boon Siew's acceptance of Honda and in turn Ban Hoe Seng would take their venture into the next century.

The Honda cars were delivered to Ban Hoe Seng four at a time as there was problem with storage at their premises at Belfield Street.

The first model of on offer was the Honda N360, a 2-cyclinder air cooled engine. This was subsequently joined by the improved liquid cooled Honda Life.

The gradual acceptance of Japanese vehicles was gaining in popularity and prompted Ban Hoe Seng to consider enlarging their showroom which could be used for displaying cars and motorcycles at the same time.

In 1969 that became a reality with the opening of their new showroom in Kampar Road.

JAG