The 10th Generation Honda Civic was launched
simultaneously nationwide at noon today with the main ceremony held at KLCC
Kuala Lumpur.
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| The King Is Back-Honda’s 10th Generation Civic Dream Ride. |
In Ipoh the launch was held at the showroom of Honda dealer Ban Hoe Seng (BHS).
Just before
noon the staff simulated ‘the unveiling' of the new model as they slowly
unwrapped the vehicle.
Honda's
theme for the Civic 'The King Is Back" saw Jamie Chang, a nephew of Ban
Hoe Seng CEO Ignatius Chew dressed as a King to introduce the new model.
The all new
Civic comes in two models the 1.8L i-VTEC and 1.5L i-VTEC Turbocharged variant
and offers a host of new attractive features.
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Bold styling and a host of new features.
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These include ’remote engine start’ and a ‘walk away auto lock’ that locks the car automatically as you walk away, 6 airbags and 8-way power seats to name a few.
Combined
with its bold styling and sleek silhouette the launch today is a positive
announcement that ‘the King Is Back’.
Not surprisingly customers who were at the showroom this
morning immediately made bookings for the new Civic.
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Representatives from local banks were present at the launch
this morning (l-r) Annie Ho (BHS), ‘King’ Jamie, Sharon Mow (Maybank) Mazita
Mustafa (AmBank) Wong Chee Hua (RHB Bank), Pauline Hsu (BHS) Bosco Kong (Public
Bank) and Ignatius Chew (BHS)
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The Ban Hoe Seng team. Join them for Honda Malaysia’s
nationwide launch activities this Saturday from 11am to 4pm.
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Chew said in conjunction with the nationwide launch of the
new Civic the showroom has organized activities such as colouring competition
and drawing activities for children and adults and this Saturday June 11
starting from 11am until 4pm.
Members of the public are welcome to participate in the
activities and view the new Honda Civic.
JAG
